It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

EVERYONE IS ON BOARD. SOME ARE CONCERNED ABOUT THE POTENTIAL TRAFFIC AND BUILDING HEIGHTS. TUESDAY NIGHT-THE CITY COUNCIL VOTED UNANIMOUSLY TO REZONE 29 ACRES SOUTH OF LAUREL STREET CALLED THE ...

IN FACT, A LOT OF THE LOCAL BUSINESSES I TALKED TO TODAY SAY O'NEILL SURF SHOP IS HERE TODAY... GONE TOMORROW. IN A STATEMENT, THEY TELL ACTION NEWS 8 THAT THEY WILL BE CLOSING THEIR DOWNTOWN STORE TO ...

SANTA CRUZ — Pacific Avenue and Cooper Street in Downtown Santa Cruz were transformed into an outdoor healing space on a sunny and warm Saturday afternoon as community members stretched out onto yoga ...

SANTA CRUZ — About 100 elected officials, local leaders, Santa Cruz city staff, housing advocates and curious community members gathered at Pearl Alley in downtown Santa Cruz on a hot and sunny ...

(KRON) – A staple Santa Cruz hamburger joint will flip its last burger on Sunday. Betty’s Burgers has announced the closure of its downtown Santa Cruz location after 15 years of being in business on ...

Halloween celebrations in downtown Santa Cruz drew an estimated 15,000 people Friday night, with no major incidents of violence reported, police said. According to the Santa Cruz Police Department, ...