Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...

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In today’s ever-changing digital world, there comes a time when we have to evaluate what we’re doing, why we’re doing it, and if it’s time to adapt a process to better suit our needs -- or pack up and ...