A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However ...

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here's my ...

However, today I want to discuss a lesser-known, yet highly effective online sales technique – Video Sales Letters. What is a Video Sales Letter (VSL)? In simple terms, a VSL is a sale method aimed at ...

When writing a sales letter, the headline is the most important part of the document. After all, if you cannot capture a reader's attention with the headline, he is unlikely to read your letter. Your ...

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become more ...