Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

The South Korean band Stray Kids is coming to Roblox today, and they'll be unleashing the SKZOO from now and through the ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Universal Music Group and Roblox have signed a new strategic agreement to expand how music, artists, and fans connect inside ...

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

A whimsical wordsmith at Game Rant, crafting pixelated odysseys from a lifelong love for gaming and a diet of 1UP mushrooms. The Spotify integration allows users to explore, play, and discover quests, ...

Roblox provides its players with a vast number of unique features, one of which is the ability to use Sound IDs, often referred to as music codes. They effectively grant users the ability to play ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...