Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Ah, Roblox. A metaverse that the new generation seems to prefer much more than the console games I grew up with. Kids would rather get Robux for their birthdays instead of a brand-new game, it seems.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Good news Roblox fans, one of the app's most popular games is being turned into a movie, and no, it's not Brookhaven, Adopt Me!, or Dress to Impress. Production company Story Kitchen has a movie in ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Nicole Celic is a Bronx-born and raised librarian who plays more video games than she reads books. A lifelong gamer who dabbles in game development, she also teaches at the City University of New York ...