Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, ...

Roblox Corp (NYSE:RBLX) shares are trading higher Wednesday following reports the company has ramped up efforts to attract advertisers to its platform and made other moves to boost advertising sales.

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...

Advertising in the metaverse is tricky. The report goes into great depth to describe and list various problems with advertising practices on Roblox, but a lot of what it comes down to is unmarked or ...

If you have a nasty teacher, then it’s only fair to prank them again and again in this unique Roblox game. But do you also crave some free gems and coins? In that case, you want all the latest Prank ...

I log into Roblox, and after clicking into the details of a game on the storefront, the first thing I see is a banner ad across the top of the page. It reads, “Do you like burgers? Yes! No.” Oddly ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...