Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

QR (or Quick-Response) codes have been around for some time. For folks who don’t know too much about them, they’re those computer-generated black and white squares that are typically associated with ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

A file QR code is one of the many advancements in quick-response technology that change the way we share information with others. It’s essentially a two-dimensional barcode that automatically opens ...

Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, ...