Founded at Butterfly Loft salon in California by Alexis and David Thurston, Pulp Riot is the fastest growing, most engaged hair product brand on Instagram (you only have to take a glimpse at their ...
It was 2018, and L’Oréal, the global beauty behemoth, had just acquired Pulp Riot, the vivid hair color brand David Thurston launched with his wife Alexis just 23 months earlier with nothing more than ...
Pulp Riot Hair Color has become the latest beauty brand to be snapped up by L'Oréal. The cosmetics giant has acquired the professional hair color brand, which was launched by David and Alexis Thurston ...
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