Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

The Pro Cheer League is making history Friday night as the first professional cheerleading platform hosts its inaugural match ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The Pro Cheer League debuts in Indianapolis, aiming to pave the way for paying cheerleaders and potentially becoming an Olympic Sport.

The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new ...

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Starting Friday, Indianapolis will be home to the first ever pro cheer league competition. On Friday, Bill Seely, Ashlie ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, they've trained like pros--with no league to chase. That changes today ...