Last year was the year Generation Alpha started making its cultural presence known, at least online. If you’ve been pestered for Drunk Elephant products or baffled by a slay TikTok meme, you’ve ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Juliana Kaplan Every time Juliana publishes a story, you’ll get an alert straight to your inbox ...

Alpha is among the most common of investment terms. It is also among the most confusing, given its multiple meanings. Today’s column will disentangle the threads. The expression originated in 1967, ...