The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

Now is the time for leaders to reexamine the importance of complete visibility across hybrid cloud environments.

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

A University of Michigan survey of 1,000 rural Michigan residents reveals a striking gap between perception and reality when it comes to electric vehicles.

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...