Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...
Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing linear TV disruption, ad sales chief John Halley stands firmly by his ...
Woe to publishers that lose their live sports access. Just look at Paramount Global, which saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...
Paramount Global continued to make progress narrowing its streaming losses during the fourth quarter of 2023, saying it now expects to be profitable domestically in 2025. But the company continued to ...
NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...
President Donald Trump’s continuously changing tariff policies have introduced “a tenor of uncertainty” going into this month’s upfronts presentations, Paramount advertising president John Halley told ...
Paramount has just unleashed its first quarter financials and they look pretty promising, although all eyes are on the shakeup in the C-suite. Revenue was higher across the board, albeit a hair shy of ...
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Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation
There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...
Paramount is defending its stake in the streaming wars – because skepticism is swirling. Warner Bros. Discovery reportedly halted talks this week to merge with Paramount over the latter’s shares ...
The advertising environment doesn't seem to be improving for legacy media companies as ad buyers flee linear television in favor of streaming. "Yes, the ad market was challenging in 2023 and still isn ...
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...
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