When choosing to work with an outside PR firm, you're forming a high-stakes partnership that can influence public perception and long-term brand success. Building a strong PR firm relationship ...

Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down to become CEO at Influence while Rachel Hosseini and Grace Topalian are being upped at PR Machine ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...

Stagwell is forming a communications unit to house its PR agencies by the time of its next earnings report. The shops are currently spread among the holding company’s business segments, including ...

Dan Lotzof is the Chief Revenue Officer at Notified.