Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 21 min ago By Ad Age Staff - 3 hours 51 min ago 4 hours 21 min ago By Gillian Follett - 4 hours 21 min ago By Garett Sloane ...

UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...

After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo ...