Sophia James began a TikTok experiment by posting seven videos promoting the same song to test the platform's algorithm. The seventh video, now known as "Group 7," has received over 38 million views.

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...

TikTok’s “Group 7” is the app's latest obsession. Behind it all is musician Sophia James, who launched it to promote her song “So Unfair.” There’s even a real-life meetup being planned for lucky ...

If your day doesn’t start until you’re up to speed on the latest headlines, then let us introduce you to your new favorite morning fix. Sign up here for the ‘5 Things’ newsletter. Tesla erased all of ...

The current king of social media is the short-form video platform TikTok. It’s where trends are forged, news is broken, and opinions spread. Owned by China’s ByteDance, the app has an estimated 1.99 ...