A big part of the perceived value of live sports is that they’re “DVR-proof” programming, leading to people watching commercials instead of fast-forwarding through them. That’s been a key factor in ...
iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...
BELLEVUE, Wash.—Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions ...
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