Broadcast networks are finally using the option of last resort in dealing with last season's crushing makegood problem: Giving cash back to advertisers. NBC will hand back $10 million to marketers ...
Most Web users who have streamed prime-time shows on NBC.com did so after missing the episode on its original air date, but a large proportion also went online to watch a show a second time. Those are ...
Industry giants in media and entertainment are joining forces to build a network for showing movies and television shows on the Web, creating an Internet alliance of unprecedented reach to protect ...