What with all the hype and excitement of the NBA playoffs, you may have missed a crucial bit of uniform-related NBA news that broke earlier this week: The league will have a new sock supplier -- the ...

The NBA and socks company Stance have agreed to a licensing deal that will make Stance the official sock maker of the league and require players to wear only Stance stocks. The deal will come into ...

A little more life. That’s all Stance Socks was wanting when it launched in 2010. The NBA has brought that life to its official uniform, partnering with the California-based sock company for a variety ...

A new season of the NBA is looming and there’s plenty to be excited about. The professional debut of New Orleans Pelicans rookie Zion Williamson and the reunion between Houston Rockets teammates ...

New Stance "ambassador" Klay Thompson models the new wares. Photo: Stance The history of the NBA’s relationship with fashion is long, varied, and full of increasingly gnarly sartorial swerves. The ...

You may think socks are boring, but there is a new line of NBA-themed socks that just might make you think otherwise. The folks at Stance Hoops unveiled a new line of socks that NBA teams will wear ...

Socks have become a big part of fashion. No, seriously. If you're rocking plain black with your dress clothes or white with your sneakers, you're might as well be wearing sandals with them. They are a ...

Rihanna designs them, Jay Z sings about them and the rest of the world can’t seem to get enough of Stance socks. The company’s comfortable, colorful and well-made take on humble hosiery is turning the ...