Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...