AI Can Optimize Marketing. But Can It Build Belonging?

AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

Digital.Marketing Publishes Comprehensive Consumer Technology Digital Marketing Report with Industry Insights

New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search ...
CMS Wire

Aligning AI Agents With Marketing Automation Technology

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.
Nasdaq

EverCommerce Inc. Evaluates Strategic Alternatives for Marketing Technology Solutions

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...
Harvard Business Review

Research: Marketing Tech Is Broken. Here’s How to Fix It.

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.
InvestmentNews

Sharing what works: Marketing, technology, and a net positive future

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...
Harvard Business Review

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, Harvard Business Review Analytic Services; Lisa Loftis, Principal Product ...