Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

A company's willingness to adopt new and emerging technologies directly determines how well the entire team will be able to navigate a constantly changing business landscape. As artificial ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Coca-Cola has joined the list of companies integrating the power of artificial intelligence into its services and products. In a first-quarter earnings release, the soft drink company said it was ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...