Mark Cuban is in-house to watch Indiana football compete in the College Football Playoff for the second straight game. But why? Here's what to know.

Mark Cuban, the billionaire entrepreneur and Hoosiers alum, understands the significance of Indiana football's rise

Billionaire Mark Cuban has been the biggest NIL donor for the Indiana Hoosiers football team as they face Miami in the national championship.

Mark Cuban and Curt Cignetti were born in same hospital. That connection helped bond them and led to donations that helped Indiana football turnaround.

The Hoosiers secured a 27-21 triumph over the Hurricanes at Miami's Hard Rock Stadium, with both teams engaging in a fierce back-and-forth battle before Indiana ultimately emerged victorious, claiming the program's inaugural national title. Yet prior to kickoff, Cuban found himself on the receiving end of Miami fans' hostility.

Mark Cuban ’s enthusiasm for artificial intelligence is well known. He has called the technology the “ ultimate timesaving hack ” and bluntly stated that if you’re not learning AI, “ you’re f—ed .” But with his latest investment, the billionaire bypassed the plethora of AI startups and focused instead on something more human focused.

Mark Cuban, Indiana University alum, discusses the Hoosiers' incredible season, praises head coach Curt Cignetti, and shares his support for the university.

While Cuban didn't reveal how much money he gave toward Indiana's NIL efforts, he did say it would be enough to buy Kilroy's on Kirkwood, a popular off-campus bar in Bloomington.