A new consortium made up of leading media and technology companies is aiming to create a new open standard for addressable advertising on connected TVs. Disney’s Media Networks, AT&T’s Xandr and ...

One of the television industry’s biggest conundrums as it faces off against digital is how to implement addressable advertising on linear (live) TV. Addressable, of course, refers to a situation where ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...