Since the rebrand, MS NOW has experienced double-digit growth in total viewers. In prime, MS NOW’s viewership climbed 13% ...

MSNBC officially rebranded to MS NOW, which stands for My Source for News, Opinion and the World, on Saturday. The name change, which was announced in August, comes as the cable network moves to a new ...

Forbes contributors publish independent expert analyses and insights. Mark Joyella is a former broadcast journalist who covers media. The network formerly known as MSNBC officially became MS NOW ...

It's a new dawn for MSNBC, which is being rebranded and will now be known as MS NOW. The transition comes as the channel breaks off from its current parent company, Comcast NBCUniversal, and moves to ...

Follow live updates from NBC News as Russian President Vladimir Putin speaks at his annual year-end news conference on ...