In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

BIRMINGHAM - Pretend you're a fish. Which would you rather eat - real food or plastic? That question is at the heart of a new product that manufacturers say could both revolutionize the $300 million ...

Anglers worldwide are seeking innovative tools that make custom lure design more accessible. Catering to this demand, Tackle.net's AI Lure Generator is set to transform the fishing industry with its ...

From summer into autumn, Texas' largemouth bass become vulnerable to an affliction caused by their gluttonous appetite. And this makes bass anglers happy. The malady? Frog in the throat. Well, ...

For Matt Fullenkamp, two heads are better than one. Quick Switch Lures, the company formed by the St. Augustine electrician, has patented and is selling an offshore trolling lure that, he says, makes ...

“Here’s a better picture where you can see how big she actually was …. That little lure in the corner of her mouth? That’s this head, right here.” Andy Moyes proudly displays a dirty iPhone screen and ...

If fish could jump a country mile, they might make a flying leap out of Lake Windsor and land in Tom Diepenbrock's rec room. They'd be missiles with gills drawn by his vast collection of fishing lures ...

Larry Welcome of Cutchogue has been hooked on fishing since his dad took him for the first time at age 5. Like most anglers, Welcome started fishing using bait and targeting smaller, readily available ...