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The script for the Lexus ES ad was developed by IBM's Watson artificial intelligence system. Watson basically figured out how to hook us emotionally. Sean knows far too much about Marvel, DC and Star ...

Lexus might be a mostly SUV-focused brand these days, with a packed lineup that moves up from the entry-level UX through the NX, RX, three-row TX, and then to the off-road GX and LX models. But even ...

Computers aren’t going to replace creative pros — but machine learning and artificial intelligence can be powerful tools in the storytelling process. That’s the takeaway from Lexus’ newest ad, which ...

The Lexus ES has been around for some time now, debuting in the States in 1990. Traveling throughout the years, Lexus has maintained this sedan to offer top-notch comfort and convenient features. It's ...

Watson scripts an ad The resulting ad spot, which you can see at the bottom of this article, has a surprisingly coherent miniature storyline. A Lexus engineer polishes up a car that's clearly his baby ...

Expert Opinion: The ES sedan serves a very important role in Lexus’ lineup. It makes for a great, entry-level luxury sedan in its base form, but with 14 trim levels and several powertrain options, it ...

View post: Chrysler Once Sold a K-Car in Japan—and It May Be Extinct Today The entry-level luxury sedan segment doesn’t command the enthusiast attention of, say, the ultra-premium luxury sports sedan.

Nearly three decades after it was first introduced, the Lexus ES remains the brand’s top-selling sedan and third best overall after the RX and NX crossover sport-utilities. Now in its seventh ...