Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and ...

Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, ...

With 15,384 commercial martech tools in the 2025 landscape and AI-powered pitches arriving daily, the biggest risk for ...

Former Amazon and Microsoft executive and Glu.ai founder Sangeeta Mudnal speaks to B&T about what really determines how ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...