The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.
The new smart bricks will launch in March with three Lego Star Wars sets.
LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...
It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...