Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Fans have been waiting for more Nintendo sets to arise, and now, you can pick one up based on one of the most iconic games in ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as ...