At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Summary: LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...