E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Nov 09, 2023, 03:48pm EST Nov 10, 2023, 08:31am EST This ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills With over 50% of Gen Z expressing their desire to become entrepreneurs*, it's clear that this ...