At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

As American lawmakers push to ban AI-integrated toys, The Lego Group is taking a different stand: allow kids to build their ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the ...

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