ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

In a measured earnings call that revealed ITV‘s strategic pivot toward digital revenue streams, chief executive Carolyn McCall sidestepped persistent questions about potential deals for ITV Studios ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

The U.K. TV giant, led by CEO Carolyn McCall, now sees ITV Studios 2024 revenue down slightly instead of flat due to "key productions being contracted as executive productions rather than ...

The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...

Stars of ITV past and present are to appear together in a special promotion to celebrate the broadcaster's 50th anniversary. The promotion, airing across ITV channels from the Bank Holiday weekend, ...

ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...

The U.K. TV giant, led by CEO Carolyn McCall, reported its latest results. By Georg Szalai Global Business Editor U.K. TV giant ITV, led by CEO Carolyn McCall, is planning 35 million ($46 million) in ...

Vera fans have been given a big clue as to when the hit drama will return for its final series, thanks to a revealing new TV advert. And they won't have to wait long. It's hard to believe that it was ...