I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account This change was ...

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...