Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. The past three years have been a boon for new businesses. In total, ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...