YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out. You can be forgiven for thinking search optimization improvement efforts are limited to a webpage ...

When it comes to learning about a new brand or service, the vast majority of modern customers want visual content. In fact, a whopping 91 percent of audiences today seek out visual content in their ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

One of the easiest and most straightforward methods of growing an audience on TikTok is to use hashtags. While it’s possible to gain traction for your videos without using TikTok hashtags, they do ...