Is the Kentucky Derby really %27the most exciting two minutes in sports%27%3F A memorable slogan or tagline can do wonders for your business Here%27s how to create a ...

Coming up with the great tagline isn’t like the movies. There’s no magical Don Draper to feed you the perfect line. It’s usually a long slog through brainstorms and iterations. And although it’s ...

Since the advent of commercial television, corporate taglines have been fighting the battle to penetrate our minds, win our hearts, and open our wallets. Some of these brand-bites have had a profound ...

A "tagline" is a catchphrase or slogan, usually used in advertising on commercials, print ads or packaging. A great tagline can help a product by sending a message, highlighting an attribute or ...

Q: I'm launching a new concept and trying to decide on a tagline. What makes a tagline work? A: Taglines are powerful communicators. The right tagline can attract attention to your concept, help ...

Have you ever read or heard a phrase associated with a company that automatically makes you think of that brand from there on out? These short series of words, known as taglines and slogans, make ...

In our last post, Fire Enterprises (FEI) marketing maven Marka explained why a branding document is necessary to ensure FEI’s brand is accurately and consistently represented everywhere. This week, ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

The Chinese have been credited with the creation of many important inventions: paper, acupuncture, the Open-spandrel segmental arch bridge (fully stone). It is thought that the Chinese also generated ...

I know it’s been a long time since I’ve written, and I want you to know that I’m still a huge admirer of your brand. You’re the perfect example of a super brand that can seemingly do no wrong, an ...

There are countless great taglines in film history, but the original Alien has arguably the single best one: "In space no one can hear you scream." It's frankly as iconic as the Xenomorph itself, and ...