Google is testing theming and customization for Search. The new “Color your Search” feature allows you to choose between 10 accent colors. The feature appears to be only available for large-screen ...

Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Michael Glavac shared a video of some of the longest and most comprehensive AI Overviews I’ve seen displayed in Google Search to date. These AI Overviews have over 600 works, reference over 60 ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google is testing a new search results display for a small group of EU users when they search for products, restaurants, flights, and hotels. The test is part of Google’s efforts to comply with the EU ...

As previously spotted, Google Search is working on a new “AI Mode” that offers a “persistent place” to ask more “open-ended / exploratory questions” and get generated AI Overview-style responses.

Google has announced the technique of using AI to determine a user’s age. The move could help the company assist brands to determine age-appropriate products and whether or not advertisements can be ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...