General Mills has recruited Travis and Jason Kelce as co-creators of a new cereal, dubbed the Kelce Mix, which is being promoted via a multi-part content series, per details shared with Marketing Dive ...

This summer has been one to remember, and no, we're not talking about record-breaking heat waves or political shifts across the country. Instead, we're talking about Travis Kelce and his brother Jason ...

Photos were shared earlier this year of Chiefs tight end Travis Kelce and his brother, Jason, on the set of a commercial. It appeared to be a spot for Lucky Charms, judging by the social media posts.

Jason Kelce (left) with brother Travis Kelce and some of their favorite cereals. Courtesy of General Mills Photos were shared earlier this year of Chiefs tight end Travis Kelce and his brother, Jason, ...

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch. Jason Kelce and Travis Kelce holding boxes of General Mills cereal ...

Football stars and brothers Travis and Jason Kelce will be taking on new roles off the field this fall — in the cereal business. The Superbowl Champions can add cereal co-creators of General Mills’ ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s. The ...