I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...

What’s not to love about Flo, the Progressive insurance lady? For starters, she’s smart, sassy, filled with knowledge about insurance and has a certain retro vibe about her that we really dig. She’s ...

Flo from Progressive on the Barbie red carpet in 2023 - Jfizzy/Star Max/Getty Images While she might be best known as the perpetually-perky Flo from the Progressive insurance commercials, Stephanie ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.