Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

Chris shared a bunch of neat examples that are very helpful to help us understand this concept. SEO testing is a super fascinating area because of how hard it is to isolate variables in the test.

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