Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without ...

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Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

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Opinions expressed by Entrepreneur contributors are their own. Even before the Covid-19 pandemic, we’d already begun our migration into cyberspace. We were seeing facts like 3.5 billion daily searches ...