Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it came ...
The internet’s favorite “It” girls have officially teamed up. Grainge and Djerf said they met through mutual friend Julianne Goldmark, founder of Emi Jay, whom Djerf collaborated with for a joint ...
Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, Djerf Avenue. Testimony from 11 current ...
Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a ...
A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...
For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its second New ...
Celeb-loved brands Djerf Avenue and Frankies Bikinis teamed up to launch a line of cute summer staples. Bikini season is here! Matilda Djerf of Djerf Avenue and Francesca Aiello of Frankies Bikinis ...
Matilda Djerf, a 27-year-old Swedish influencer accused of mistreating her employees last week, issued an apology on December 17. Former employees at Matilda's clothing brand, Djerf Avenue, spoke to ...
For those in the know, Matilda Djerf is synonymous with quite a few things: her effortlessly cool outfits, her Scandinavian aesthetic, her unfiltered Instagram pics. But really, it’s her perfectly ...
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