Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage ...

Content abounds on today’s streaming services, yet it’s getting harder than ever for many consumers to find something to watch. Many viewers become overwhelmed by the sheer number of possibilities ...

Today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than ...

LITTLE ROCK, Ark., April 12, 2023 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI) marketing technology serving brands and agencies, today ...

In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ...

To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...