Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...

As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ..

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...

Brian Ring is Principal Analyst at Ring Digital llc, a consultancy that leverages video tech expertise, proprietary TV surveys, and 20 years of industry experience to help clients navigate the future ...

Versant has tapped former TelevisaUnivision and WarnerMedia executive Rob McGovern as its new senior vice president of ad sales for digital platforms and ventures, TheWrap has exclusively learned.

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...