The psychology behind brand archetypes—and how they fuel business growth

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...
Digital Trends

The best Archetypes for each character in Metaphor: ReFantazio

There are a total of 46 different Archetypes and 14 Lineages in Metaphor: ReFantazio, making it difficult to decide which are best for your party members. While each character that arrives to your ...
Game Rant

Metaphor's Archetypes Show Persona Influence in More Than Gameplay

Cara is a graduate of NYU's Game Design program with a love for all things narrative and gaming. Metaphor: ReFantazio officially launches this fall and has detailed its collector's edition bonuses, ...