This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...

Lara Sophie Bothur was Deloitte Germany's first corporate influencer. Brands need to be more personal, and corporate influencers are the future, she told Business Insider. These are her practical tips ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. As a result, joint clients will receive targeted local support to make ...

Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...