A crankbait is one of the most popular bass lures of all time. Typically consisting of a hard body paired with a couple of treble hooks, these lures can be used in any water body to mimic crawfish, ...

Balsa wood has been a favorite lure material at least since the original Rapala arrived in America circa 1960. That fascination with this lightweight wood assuredly won't go away after last weekend's ...

Whether its Northerners anxiously awaiting the thaw or folks in South Jersey fishing frigid spring waters, selecting the right lures for cold water is critical. Luckily, many anglers already have the ...