The rise of customization has the industry scrambling to figure out how to retrofit a system meant to create massive numbers of the same thing over and over into one that’s nimble enough to produce ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to a recent Prosper Insights & Analytics survey, over one ...

Customization, personalization and localization are key elements of the new Lids store format, which the retailer rolled out to 20 stores in 16 states this month. The stores’ redesigned customization ...

Sad about Samsung Messages dying? Well, it looks like Google Messages is working on a feature Samsung fans have been eagerly ...

Accessories are all the rage this season, and the experts say they communicate for you without a single word. So how do you accessorize, and what, exactly, are your accessories saying? We have the ...

Brianne Baggetta, President & CEO, The Mailworks and Jonathan Downing, Chief Technology Officer, Impact Personalization is no longer a perk for consumers and B2B buyers—it’s an expectation. Along with ...

While consumer spending is holding steady, there is a structural change in the market that is driving retailers to evolve. “It’s access vs. ownership for Millennials,” said Dana Telsey CEO and Chief ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Learn how to scale marketing automation personalization while maintaining authenticity using unified data, modular content, ...