(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

As a startup, the importance of building brand awareness cannot be underestimated. Entering a new market and attracting and converting customers begins with getting them to know you exist and creating ...

Opinions expressed by Entrepreneur contributors are their own. Personal branding holds a lot of importance for individuals and small businesses in the modern world. The good thing is, there are plenty ...

TikTok presents a unique opportunity for brands to reach out to this demographic creatively and engagingly. For small businesses, particularly, TikTok has become a must-have channel in their social ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...